Three sets of So Virtuoso creative appearing on the Travel section of the NYT website and app.

Two of the packages (Australia + Evergreen) included both the primary flex frame placement at the top of the page as well as three banner ratios throughout. The third package (Canada) was only the three banner ratios.

2024 company digital New Year’s card.

Collaborated extensively with my Creative Director through various iterations before landing on three versions to present to the Brand Lead. The third was closest to the original inspo provided; however, we felt that the other two were more inline with the Virtuoso brand. I pulled for the navy version, but we ended up compromising with the light grey.

The approved design was then animated + formatted for both email delivery and social media platforms.

The animated card resulted in the highest impressions of all Virtuoso LinkedIn posts for the year.

Tied into letters sent home from camp, handwritten visual elements were created for the NM Summer Camp campaign. These included “Summer Camp” created for the campaign badge lockup used across channels, the campaign tagline “You find the fun, and we’ll bring the fashion,” and story-specific lines for online editorial content.

Save The Date + Invitation created for The Public Market Groundbreaking event, distributed digitally via Mailchimp.

Client requested 1920’s visual theme and chose Option 1 from the three delivered concept directions. The Save the Date was built out in two colorways and then the Invitation was created based on which one was selected.

Web strategy developed in Adobe XD for fitness industry client. Four page strategy includes home, about, and member benefits pages, as well as a location template.

View the preview link here.

See how their developer implemented the provided strategy here.

Packaging developed for a variety of Tory Burch straps compatible with Apple Watches.

Additional tabs created to note various strap materials, such as leather, silicone, or stainless steel.

Black Friday and Cyber Monday motion graphics created for Skagen. Two versions of each animation were created for web, first, and then reformatted for email as well.

Animated GIF for watch gift set, highlighting the interchangeability of the bracelet.

This campaign began with the idea that Play-Doh provides endless creative possibilities, leading to the tagline, "How do YOU Play-Doh?" This led to the question of, what if famous artists had played with Play-Doh? Would it have made the great even greater? Paintings from three great artists were recreated in Play-Doh and paired with name puns for each headline, all on solid, bright colored backgrounds to put the focus on the work itself.

Student Work, TCU

AWARDS:

Silver ADDY, AAF, District 10

Gold ADDY, AAF, Fort Worth

Special Judges' Award, AAF, Fort Worth

Outstanding Graphic Design, TCU, Juried Student Art Exhibition